fast free delivery in postal code 83510-83690. free delivery over 150€.

Privacy policy
When you order we need your details to deliver your order. We treat your personal data with care. We take care of them and keep them safe.
What we do with your personal data and why we need them, we are happy to tell you here. If you have any questions after reading our privacy policy, please feel free to contact us.
This privacy policy may change from time to time as new developments warrant. The most up-to-date privacy policy can be found at

Who is responsible for processing my personal data?
Pure taste France SAS, is the data controller as described in this privacy policy.

When does this privacy policy apply?
This Privacy Policy applies to all personal data that Pure taste France processes from anyone who ever has (had) contact with pure taste France, such as our visitors, customers and business contacts, on all pure taste France related domains.

What is Personal Data?
Personal data is any information that can be traced back to you as an individual. For example, your name, telephone number, address or e-mail address. But data such as your IP address or pure taste France customer number are also personal data. And other data that is unique to you, such as your order history or surfing behavior.

From whom do we process personal data and how do we obtain this data?
We process the personal data of anyone who has (had) direct or indirect contact with pure taste France, such as (business) customers and contacts of partners.
We receive the data directly from you when you visit our website, create an account and enter certain data or when you contact us.
In some cases, we receive your data from others.
When someone sends you a gift directly, we receive your name and address details. We may also receive data from other parties, but only if you have given them permission to provide us with certain data.

What data do we process from you, how do we use it and how long is it kept?
Data for processing your order
When you order, we need certain data from you in order to deliver your order and keep you informed about your order. This data is also needed for any returns.
For this purpose, we collect your name, e-mail address, delivery address(es) and your telephone number.
The data are needed for the performance of the agreement you have concluded with us (or with one of our sales partners). By law, we must keep the data relating to your order for 7 years.

Data in your account
We store the following data in your personal account: your name, (delivery and residential/commercial) address(es), telephone number, e-mail address, date of birth (if you have provided it), payment details.
In your account, we also store your order history, including the delivery options you have chosen, including the digital items and subscriptions you have purchased.
In addition, we store in your account the interests you have specified, namely your wish list, language preference and your email and personalization preferences.
Therefore, we keep the data in your account for as long as you are an active customer with us.
If you have not logged in with us for 7 years, we will delete all your data. In addition, you can request to delete your data in your account at any time.

Data about your contact with us.
You can contact the us 24/7. You can call, email or chat with us or send a message via social media, such as Facebook.
We may use your phone number in your customer account to recognize you when you call our customer service. This allows our customer service representatives to help you immediately.
-We use the information stored in your account to contact you in response to your question or complaint to us. We can help you faster next time by keeping your information. The notes on customer contact with us and with our sales partners will therefore be stored as long as you are an active customer of ours.
-A telephone conversation with our customer service is recorded for training and analysis purposes. We have a legitimate interest in using these interactions to improve our services. We keep the phone call for 1 month.
-When you send us a private message via Instagram or Facebook, we keep the messages for a maximum of 6 months.

Data for an optimal shopping experience
In our onlinestore there are many bottles of wine. We would therefore like to help you find what you are looking for among all these items.
First of all, we make sure our website properly so that you can store optimally. To do this, when you visit we collect your IP address, information about your Internet browser, any language settings and information about the settings of the operating system of the computer or mobile device you are using to visit us.

We make sure that is as relevant as possible by tailoring our store to your personal preferences. To do this, we collect your search, click and purchase behavior at
We use this data to identify generic customer patterns so that we can target them at an individual level. This is not so much about knowing about individual customers.
It is our promise to make our customers’ lives easier. Therefore, we keep this data as long as you are an active customer with us.
If you have not logged in with us for 7 years, we will delete all your data. If you want to know more about this and change your preferences, we refer you to your account.

When you view an article on you will also see other articles that we recommend (e.g. under the heading “Look further” or “Others viewed”). These recommendations are based on the article or category you are currently looking at. Based on statistics, we know that customers who bought that article were also interested in the other articles. These recommendations are not personalized: everyone who looks at that article sees the same recommendations. If you search for a particular comforter cover, everyone sees the same similar covers or fitted sheets. Or we show you what other users were looking for based on your search.


If we know who you are (that’s when you see your name at the top of the homepage), we can make the store even more personal to you. Just like in your favorite physical store. The sales clerk knows you and can make good recommendations based on your previous purchases and interests.

Just like that sales clerk, we too make recommendations and adapt the store to your preferences. We look at what you previously searched for or bought from us, what’s on your wish list and what interests you showed by viewing certain items or categories in our store. So the book you just bought will not be given as a reading recommendation. Or the content you are less interested in, we then show at the bottom of the website. Based on these data we can also offer you a special discount or a subscription that suits your preferences via e-mail and on the website. We also give you recommendations on our website which products you might need again on the basis of what you have previously purchased, for example toothpaste.

We do this on the basis of your surfing, searching and purchasing behavior. We do not look back more than three years.
We collect your surfing and search behavior based on cookie techniques, your IP address and the unique number that is linked to the mobile device you use to surf.

What we do not do is use this information to show you different prices when you visit than we do to other customers.


There are several places where you can set your own preferences with us. For example, you may want to be kept informed about something or put items on your wish list. You can change or disable these preferences at any time.

Data for marketing
We regularly have offers, special promotions and news we want to share with you. We like to share them with you via email or, if you use the app, via push notifications. If you have an account with us and have placed one or more orders, we will email you (and/or send you push notifications containing) suggestions, information about our products and services based on your purchases and review requests, unless you have indicated that you do not want this.

If you give us permission, we may also email you or send you push notifications about other information, such as the daily offer, general promotions or personalized recommendations and information. These personal recommendations are based on your purchases and browsing history up to 2 years ago in order to make the content of these messages more interesting for you. If you prefer not to receive this kind of information, you can immediately unsubscribe from these emails in your account. You can also turn off push notifications in the settings menu of the app.

In our e-mail and push notification communications, we use technology that can tell us whether you are reading our messages and what hyperlinks you are clicking on in those messages. We do this for analysis purposes, for example to determine whether or not an email is widely read. Only with your permission can we also use this information to make our communication to you more personal and therefore more relevant. You can always withdraw this permission.

We, our ad networks and media agencies may show you ads on and other websites. This is done on the basis of your previous visits to our websites and the websites of third parties. Your surfing, searching and buying behavior is collected based on cookie techniques, your IP address and the advertisement number that is linked to the device you are surfing with. We only use this information if you have given us permission to place cookies. A limited retention period applies to cookies and that period varies for each cookie.

Social media
If you use social media such as Facebook, you can use ‘like and share’ buttons on to share articles you find fun, useful or helpful with your friends on your social media account. will not have access to your social media account. We recommend you to read carefully the privacy policies of the social media parties where you have an account, so you know how your data is used and how you can change your settings.

With whom will your information be shared?
Distribution and logistics partners.
In order to process your order, we work with distribution partners
Our logistics partners will receive your name, delivery address, billing address and email address from us. If you have indicated this when placing your order, logistic partners will also receive your telephone number. They need this information to deliver your package to your chosen address, to keep you informed of the delivery time and to give you the opportunity to use additional services of these logistics partners (such as a different delivery address).

-Other external service providers
We also engage other external service providers to help with various things. Sometimes they will need personal data to do so. We only share the data that is necessary for the task that the external service provider performs for us. We do not sell your data to these service providers or other third parties. And with all external service providers, we enter into agreements in which we agree what they may do with the data.

The types of work our external service providers perform for us are:
– supporting in conducting customer research and obtaining ratings and reviews;
– supporting the personalization of our marketing messages and delivering an optimal shopping experience;
– providing financial services, such as payment services, collection agencies and credit reference agencies;
– supporting the facilitation of telephone contact between you and business sales partners;

How is your data protected? takes many measures to secure your personal data. Both on an organizational and technical level. We have a group of in-house specialists who work daily to secure our systems and to search for vulnerabilities. Through strict access control we ensure that your personal data is only accessible to employees who need to work with it. In addition, we regularly have our security at tested by external experts.
Do we give your data to someone else? No

Right to information
You have the right to a clear and transparent explanation of how we handle your personal data and what rights you can exercise in this respect. In this privacy policy we have therefore extensively explained which data of yours we collect and how we deal with your data.

Right of access
You have the right to ask us at any time to inspect the data we have on you. You can request this in your account. Requests will be processed within 30 days.

Right to correction
You have the right to have your personal data corrected if it is incorrect or outdated and/or to have it completed if it is incomplete. You can do this 24/7 in your account.

Right to object
You have the right to object to the processing of your data if you do not agree with the way we process your personal data. This right applies to the data we use for direct marketing. For example, you can indicate to our customer service that you no longer wish to receive mail from us. You can also ask us to stop using your data for personalized recommendations on the website. You can arrange this yourself in your account. In addition, this right also applies to other data that we use from you based on our legitimate interests. For example, you can choose to have us forget and keep forgetting the data about your surfing and searching habits. You can also regulate this yourself in your account. We will process your request within 30 days.

Right to data portability
You have the right to receive data that you have given us in the context of the agreement(s) you have concluded with us in a machine-readable format, so that you can save this data in a database of your own or of another party. This concerns your name, address and place of residence data and order history. We offer you the opportunity to download this data in a machine-readable format into your account.

Right to restriction
You have the right to request restriction of the processing of your data. This means that we may keep your data but not use it. This right arises in a number of cases. If you believe that this is the case, please contact us via customer service.

Right to be forgotten/request to delete account
You have the right to request that we delete all data we hold about you. When you request the deletion of your account, we will delete your personally identifiable information except for information we are required or permitted to retain by law.

We cannot comply with this request if there are still open orders or invoices and/or your private sales account, if applicable, is not in the so-called ‘vacation mode’ (you can change this in your sales account). We are also unable to comply with this request if we are legally permitted to retain your personal data despite a deletion request. For example, if your account has been fraudulently used. After you have not logged in with us for 7 years, we will delete all your data.

Right to file a complaint
You have the right to complain about the way we handle your data. If you have a complaint, we would prefer to resolve it with you ourselves. Please contact us to do so.

If you have any questions about the way handles personal data, please feel free to contact us by mail, phone or social media. We will be happy to help you.